About Us

The Ontario Professional Ticketing Association was established in 1990. 

OPTA is comprised of leaders in the Ontario ticketing industry. While centred in Toronto, OPTA welcomes members from across Ontario. 

OPTA is Canada’s first and oldest professional association dedicated exclusively to issues relevant to the management of the ticketing industry. We have an unofficial working relationship with the International Ticketing Association (INTIX) based in New York.

OPTA Members include box office managers, patron services directors, marketing and sales directors, venue IT professionals, and industry suppliers. OPTA is open to all organizations with a ticketing presence. 

OPTA welcomes many organizations from across the province. Our membership is varied, representing organizations with different focuses, including: sports, theatres, performance venues, attractions and ticketing service providers. 

 If you would like to learn more about our organization or inquire about becoming a member, contact our Secretary, Bruce Morrison (opta.board@gmail.com)
Find the history of OPTA (so far!)  here.

 OPTA is dedicated to the concerns with the support for preservation of and further development of fair ethics and high standards with regards to marketing, sales and service in the ticketing industry and to promote the development and maintenance of a high standard of service to the ticket-buying public and user groups. 

• President Frances Holywell  (TO Live)
• Past President  Rebecca Brown  ( Kingston Grand Theatre )
• Vice President   - Vacant
• Secretary Bruce Morrison ( Independent)
• Treasurer Janette Ramirez   ( Oshawa Little Theatre  )   
• Director-at-Large  Alan Forsyth (Mirvish)
• Director-at-Large  Catherine  Cubitt ( City of Brampton  )
• Director-at-Large   Zack Grosh  (Independent)
• Director-at-Large  Robert Harte  (FirstOntario Performing Arts Centre)
• Director-at-Large   Kareen Lalicon  ( TELUS Centre for Performance and Learning )
• Director-at-Large    Scott Dermody (TAPA) 
• Director-at-Large   April Moon ( IATSE 873  )  

Welcome to the Ontario Professional Ticketing Association (OPTA) Website!

Ticketing Is More Than a Profession—It's Our Shared Culture

On behalf of the OPTA Membership and Executive Board, I’m thrilled to welcome you to our community.

I would like to thank our past President Rebecca Brown and the entire executive team for all the amazing and tireless work and commitment to the OPTA Board.  

Ticketing is more than a function — Together, we swap ideas, solve challenges, celebrate wins, and help shape the audience experience before the curtain even rises. We set the tone and with OPTA we have a great time doing it.

Today, ticketing goes far beyond hard tickets and counting stubs. It is strategy, technology, service, access, data, and audience connection all working together — with plenty of stories, tips, and troubleshooting moments along the way. We fondly reflect on the old ticketing ways and but will challenge and celebrate the new options available in the market.

OPTA Members include box office managers, patron services directors, marketing and sales leaders, venue IT professionals, and industry suppliers. If your organization has a ticketing presence, there is a place for you here.

Curious about joining? Come meet the people who understand the rush of on-sales, the mystery of seat maps, and the joys of a finely tuned excel sheet.  Connect with our Secretary, Bruce Morrison, and find out how OPTA can help your organization feel more informed, more connected, and more inspired.

Yours in ticketing,
Fran Holywell, TO Live  (Member since 2008)
President, Ontario Professional Ticketing Association