About Us

What is OPTA?

The Ontario Professional Ticketing Association was established in 1990.

OPTA is comprised of leaders in the Ontario ticketing industry. While centred in Toronto, OPTA welcomes members from across Ontario.

OPTA is Canada’s first and oldest professional association dedicated exclusively to issues relevant to the management of the ticketing industry. We have an unofficial working relationship with the International Ticketing Association (INTIX) based in New York.

OPTA Members include box office managers, patron services directors, marketing and sales directors, venue IT professionals, and industry suppliers. OPTA is open to all organizations with a ticketing presence.

OPTA welcomes over 79 organizations from across the province. Our membership is varied, representing organizations with different focuses, including: sports, theatres, performance venues, attractions and ticketing service providers.

If you would like to learn more about our organization or inquire about becoming a member, contact our Secretary, Alan Forsyth (aforsyth@mirvish.com).

Find the history of OPTA (so far!) here.

Mission Statement

OPTA is dedicated to the concerns with the support for preservation of and further development of fair ethics and high standards with regards to marketing, sales and service in the ticketing industry and to promote the development and maintenance of a high standard of service to the ticket-buying public and user groups.

2024-2025 Board of Directors

President Bruce Morrison ( Independent)
Vice President - Rebecca Brown ( Kingston Grand Theatre )
Past President Catherine Cubitt ( City of Brampton )
Secretary Alan Forsyth (TicketKing)
Treasurer Janette Ramirez ( Oshawa Little Theatre ) April Moon ( IATSE 873 ) Outgoing
Director-at-Large Fran Holywell (TO Live)
Director-at-Large Tom Kerr (TO Live)
Director-at-Large Vacant
Director-at-Large Ali Malik-Noor (The Corporation of Massey Hall/Roy Thomson Hall)

Message from the President

Hello Everyone and welcome to OPTA!

Along with our board of directors, I am looking forward to serving the membership during the 2024-2025 season. The board is already at work planning our regular meetings, sourcing professional development opportunities and launching a full outreach campaign to our fellow ticketing professionals. Your membership and participation in OPTA activites are the key to our success and I encourage you not only to become a member but to get involved in the activities of the association and promote it to your colleagues in the industry. In addition to our meetings, OPTA provides a forum for collaboration amongst members, job postings, ticket offers and more! If you are already a member, thank you for your support. If you aren't a member yet you can sign up here. I wish you all a very successful 2024-2025 season.

Bruce Morrison - President